A proposal to New Zealand Rugby

Super Rugby 2030

One competition. Nine Super Provinces. No more two tiers. Fold the NPC and Super Rugby into a single professional pyramid that returns top-flight footy to the provinces — and ring-fences real money for the grassroots that feed it. Nine fully professional teams instead of five means more opportunities, more talent kept in New Zealand, and deeper stocks for the All Blacks.

14Teams
9NZ Super Provinces
1Tier of rugby
The Problem

Two tiers. One broken system.

New Zealand currently runs professional rugby twice over. Super Rugby finishes, then the NPC kicks off during the All Blacks' test season — a second comp, missing the best players, asking the public to care all over again.

Tier 1 — today

Super Rugby franchises

Centralised squads with weak links to the unions beneath them. In the major centres, fans already have their team — the Blues — so Auckland's NPC side plays in its shadow.

Tier 2 — today

NPC unions

Proud 100-year-old provinces playing while the All Blacks are on — without a single All Black on the field. Seen as the second comp, it can't attract attention, especially where a Super team already owns the city.

The fix isn't to prop up both. It's to make them the same thing.

The Super Provinces

Provinces and franchises become one

Every NPC union merges into one of nine Super Provinces. The franchise identity and the provincial identity stop competing, instead they become one. The NPC no longer exists, instead Super rugby is elevated back to the best domestic competition in the world.

North Auckland Taniwha
Northland + North Harbour
Greater Auckland Blues
Auckland + Counties Manukau
Waikato Chiefs
Waikato
Eastern Bays Steamers
Bay of Plenty + Hawke's Bay
Central Bulls
Taranaki + Manawatū
Wellington Hurricanes
Wellington
Tasman Mako
Tasman
Canterbury Crusaders
Canterbury
Southern Highlanders
Otago + Southland
Rounding out the 14 — Australia + Fiji
Brumbies
ACT
Reds
Queensland
Waratahs
New South Wales
Force
Western Australia
Fijian Drua
Fiji

// Legacy franchises wear their old Super 14 strips. New merged provinces blend the colours of both founding unions.

Format

Full home & away. Top six. Done.

No conferences, no asterisks, no team you somehow never host. Everyone plays everyone, home and away, with one in-season bye plus a two week break over Christmas and New Years, followed by a top-six finals series that settles it.

13 opponents × 2 (home & away) = 26 matches
26 matches + 1 bye = 27-round regular season
+ 2 weeks off over Christmas & New Year (counts as the second bye)
13 home games in your province, every single year

Seven games, every week

Fourteen teams means Seven games every round — spread across the whole weekend instead of crammed into Friday and Saturday night.

Friday2 games
Game 17:00pm
Game 29:00pm
Saturday3 games
Game 34:35pm
Game 47:00pm
Game 59:00pm
Sunday2 games
Game 62:05pm
Game 74:35pm

The return of afternoon footy. Saturday and Sunday afternoon kick-offs bring back the kids-on-the-fence, sausage-sizzle provincial game day — and give broadcasters wall-to-wall rugby from Friday night to Sunday evening.

The finals series

Finals week 1

Qualifiers

1st and 2nd earn the week off. 3rd hosts 6th, 4th hosts 5th.

Finals week 2

Semi-finals

Top two seeds return at home against the qualifier winners.

Finals week 3

Grand final

Hosted by the highest-ranked finalist. Winner takes the title.

Home games stay home

Merged Super Provinces can't hoard every fixture in the big city. Each founding union's region is guaranteed at least 5 of the 13 home games.

Worked example — Southern Highlanders, 13 home games
8 in Dunedin — one more than the Highlanders host today 5 in Invercargill — same as Southland's NPC home slate

Nobody loses footy. Dunedin gains a game, Southland keeps its full home season — except now every one of those Invercargill fixtures is top-flight professional rugby.

The workload checks out

26 games sounds like a lot — until you remember today's players already grind through two competitions back to back.

// Today's combined load
14 Super Rugby + 10 NPC = 24 games
// Super 14
26 games = just 2 more
One season, instead of two back-to-back
// All Blacks workload
World Rugby guidelines = 30 games / year
30 10 tests = max 20 Super games
26 20 = 6 games rested
6 starts a season open up for the next man

Those six All Black rest weeks aren't a weakness — they're the development engine. They're exactly where the squad and development brackets earn real starts, in a comp that matters, in front of their own province.

The global calendar

One season, no collisions, test alignment between the North and the South — and a different year depending on which jersey you wear. Flick between the two.

Weekend 1Weekend 2Weekend 3Weekend 4Weekend 5
JANOff — New YearsRound 25Round 26Round 27
FEBQualifying FinalSemi FinalGrand FinalOff
MARClubClubClubClub
APRClubClubClubClub
MAYOffOffOffOffOff
JUNOffOffOffOff
JULPre-seasonPre-seasonPre-seasonPre-season
AUGRound 1Round 2Round 3Round 4Round 5
SEPRound 6Round 7Round 8Round 9Round 10
OCTRound 11Round 12Round 13Round 14Round 15
NOVRound 16Round 17Round 18Round 19Round 20
DECRound 21Round 22Round 23Round 24Off — Xmas
Weekend 1Weekend 2Weekend 3Weekend 4Weekend 5
JANOff — New YearsRound 25Round 26Round 27
FEBQualifying FinalSemi FinalGrand FinalRugby Championship
MARRugby ChampionshipRugby ChampionshipRugby ChampionshipRugby Championship
APRRugby ChampionshipRugby ChampionshipRugby ChampionshipRugby Championship
MAYOffOffOffOffOff
JUNOffOffOffInbound Tours
JULInbound ToursInbound ToursInbound ToursOff
AUGRound 1Round 2Round 3Round 4Round 5
SEPRound 6Round 7Round 8Round 9Round 10
OCTRound 11Round 12Round 13Round 14Outbound Tours
NOVOutbound ToursOutbound ToursOutbound ToursOffRound 20
DECRound 21Round 22Round 23Round 24Off — Xmas
Super 14 Finals International window Club rugby Off
  • Every player gets 12 weeks off per year — guaranteed, built into the calendar, whichever jersey they wear.
  • July: Inbound Tours. Northern sides tour New Zealand for three weeks while Super sides run pre-season — the whole country builds toward the August kickoff.
  • October–November: Outbound Tours — and no clash. The All Blacks tour north with tests played in European time, kicking off in the NZ morning. Watch the ABs over breakfast, then head to your Super 14 game in the afternoon or evening. All Blacks rejoin for round 20.
  • Club rugby gets the country's Super players for two full months. March and April put professional players back on suburban grounds, every weekend, all over the country.
  • Two weeks off over Christmas and New Year counts as one of the byes — so the comp runs 27 rounds: 26 matches plus one in-season bye.
Structure

Two arms, one province

Each Super Province splits cleanly in two. One arm chases trophies; the other grows the game. They share a badge — never a budget.

Arm one

High Performance

  • Professional — the Super 14 side
  • Amateur — A side, U20, U18, U16
  • One pathway — simple, easy to understand
Arm two

Community

  • More players — junior, club and school rugby growth
  • More coaches — recruiting and upskilling the volunteer base
  • More refs — because no whistle, no game
Funded directly by NZR — ring-fenced

Ring-fenced means exactly that: not one dollar of community funding can be redirected to player salaries, coaching staff or the professional programme. The grassroots money is untouchable by design.

Funding

How High Performance is funded

Broadcast revenueEqual share per team

Every Super Province receives the same slice of the broadcast deal. The Crusaders and the Taniwha start every season on the same line.

Talent retention paymentsEqual share per team

An additional pool, distributed evenly, dedicated to keeping All Blacks and top professionals in New Zealand instead of Japan or France. NZ-qualified players only — every retention dollar protects the national pipeline.

Ticketing revenueEarned locally

Thirteen guaranteed home games a season. Fill your ground, keep the gate. Provinces are rewarded for building a home-town fortress.

Sponsorship, merch & hospitalityEarned locally

Each Super Province sells its own front-of-jersey and commercial partnerships, its own merchandise, and its own corporate hospitality — all anchored in its own community.

$12M

Salary cap per team. Even funding plus a hard cap means the title is won by recruitment, coaching and development — not by chequebook.

Team P&L

One team, one season, balanced books

Here's the profit & loss for a single Super Province's High Performance arm. Player payments are capped at 60% of revenue — a hard solvency rule, so no club can ever spend its way into collapse chasing a title.

Revenue — NZ$ per season
LineAmount
Broadcast share50% of the $95.0m 2025 NZR deal ÷ 9 teams$5.28m
Talent retention paymentsNZ-qualified players only — fixed and equal for every team$6.00m
Ticketing13 home games × 12,500 fans × $35$5.69m
Sponsorship, merch & hospitalitySold locally by the province$1.50m
Total revenue$18.47m
Costs — fixed shares of revenue
LineAmount
Player paymentsMax 60% of revenue — under the $12.0m salary cap$10.72m
36 contracted players$10.06m
12 wider training squad × $55k$0.66m
Operations32.5% — coaches, medical, admin, travel$6.00m
Development7.5% — A team, U20/U18/U16 pathway$1.38m
Total costs$18.11m
Operating profit+$0.36m

The 60 / 32.5 / 7.5 split is a ceiling, not a budget. How much a club actually spends on players, operations and development is up to the club — but player payments can never exceed 60% of revenue, with the $12.0m salary cap holding a hard line on top. The 60% rule exists for one reason: to keep clubs solvent, and avoid the collapses rugby has seen in the past, here and up north.

Where the $10.72m player pool goes — 48-man playing group
BracketPlayersAvg salaryTotal
MarqueeAll Blacks & franchise faces3$900k$2.70m
Senior professionalsTest-adjacent, 50+ caps5$460k$2.30m
EstablishedRegular starters8$290k$2.32m
SquadRotation & bench depth12$165k$1.98m
DevelopmentFirst professional contracts — at the $95k floor8$95k$0.76m
Contracted squad36$10.06m
Wider training squadTrain full-time, on call12$55k$0.66m
Full playing group48$10.72m
$95k

Minimum full-time contract. Every one of the 36 contracted players earns at least $95k — a genuine professional living, even on a first contract. Only the wider training squad sits below the floor, and they train full-time while staying eligible for club rugby.

What it costs NZR — funding all nine Super Provinces
LineAmount
Broadcast distribution50% of the $95.0m broadcast deal, shared ÷ 9$47.50m
Talent retention payments$6.00m × 9 teams — NZ-qualified players only$54.00m
Total NZR commitment$101.50m
32.6%

Of NZR's 2025 expenditure of $311m. Funding the entire professional provincial game — broadcast distributions plus every retention payment — costs around a third of what NZR already spends in a year. One competition to fund instead of two, with a known, capped price.

Why It Works

Why it works

01

No more two tiers

Super and NPC stop cannibalising each other. One competition, one season, one product the public can actually follow.

02

Top-flight rugby and All Blacks return to the provinces

The provinces don't feed the professional game any more — they are the professional game. Thirteen home fixtures a year, with All Blacks running out in Whangārei, Invercargill and New Plymouth, not just the main centres.

03

Stop the drain to the NRL and overseas clubs

Today the NRL's average salary sits around NZ$450k while a typical Super Rugby contract averages well under $200k — and Japan and France wave seven figures at All Blacks. Under this model, senior professionals earn $460k, established starters $290k, and marquee players $900k+ competitive money, at home. Every player who stays is another player available for All Blacks selection.

04

Rugby stays front of mind, all year

Today Super Rugby is done by June and the code goes quiet. Under this calendar there's meaningful rugby in every month — tests in autumn, club footy in winter, Super 14 from August through to a February grand final — competing all year, including against the NRL, instead of conceding half of it.

05

Affordable — less than a third of NZR's budget

The whole men's domestic professional game — all nine Super Provinces, broadcast distributions and every retention payment — costs under a third of NZR's $311m annual expenditure. The other two-thirds stays where it's needed: the community game, the women's game, and Teams in Black assembly and match fees.

06

More games at a higher level

26 round-robin games plus finals puts NZ players on par with the European club season — match-hardened, not under-cooked, when they arrive at test level.

07

Even money spreads the talent — no more NZR subsidies

Because retention payments are identical for every team, no province can stockpile All Blacks and no province needs a top-up. The money is flat, so the talent has to spread itself — the market does the levelling, not head office.

08

Identity that means something

A century of provincial history carried into the top flight. Fans back the place they're from, not a franchise invented in a boardroom.

09

The traditions come too

The Ranfurly Shield carries over — defended on home soil, challenged for every season, and contested between the NZ Super Provinces only. The Log o' Wood stays where it belongs.

10

A level playing field

Equal broadcast shares, equal retention pools and a $12M cap mean any of the nine can win it — and the comp stays honest.

11

Grassroots money that can't be raided

Community funding flows straight from NZR and is ring-fenced by rule. Growing players, coaches and refs is guaranteed, not hoped for.

12

One clear pathway

U16 → U18 → U20 → A team → Super 14, all inside the same province. A kid in Whangārei can see every rung of the ladder from their front gate.

13

A stronger trans-Tasman comp

Professional rugby in Australia no longer just stops when Super Rugby ends — the Brumbies, Reds, Waratahs and Force get a real 27-round season. And as talent spreads, the Aussie sides get more competitive too.